Tech Days Munich 2017
On June 23rd, we had the opportunity to attend the Tech Days Munich and showcase our brand-new beer, the CyberHell 1.1. Our HOPCODE booth allowed us to pursue our goal of promoting our beer and especially our unique mission – to brew the beer for the
digital generation. In order to accomplish our mission, we are combining Bavarian tradition with Bavarian innovation, something we call “Smart Tradition”. We want to cherish the Bavarian values of tradition and quality, while also combining them with
forward thinking and innovative ways to make new products. Most importantly, of course, a competitive beer must taste very delicious. That’s why we thought the Tech Days Munich were the ideal place to find out if that’s the case. Not only were plenty
of people at the event to try our beer on such a warm day, but they were also a very fitting audience for our CyberHell – smart people who value good quality and new ideas. To put it short, the response to our samples was outstanding. Without one
exception, people loved the taste of the CyberHell 1.1. After cracking open to first bottle at 9:30am, the positive feedback didn’t stop until we had to pack up our booth at 7pm.
We were able to offer a tasty refreshment at an event where we were rather exotic amongst all the robots and software the other booths showcased. However, despite the clear difference in product, our booth was visited heavily throughout the whole
day. From beer lovers to absolute beginners, everyone commented on the perfect combination of a Bavarian Helles and a hoppy Craft Beer, a combination which the CyberHell 1.1 embodies and stands for through and through. At the end of the day, our main
take away was to keep doing exactly what we have been, combining smart ideas with our traditions we all hold so dear.